GAP INC. - Jul 2023- Mar 2024
Increasing sales and engagement via
AR Try-On via Snapchat.
My Role
Team Lead, Product designer + Strategist
Team
PM
Senior DEV
3D Artists
PD
(confidential)
Timeline
8 Months
Disclaimer
Due to NDA, details of the project can not be disclosed.
For Detailed Process
Send email at sambitnayak.ux@Gmail.com
Project details
Project Overview
Drapr, a YC backed startup, was acquired by GAP to reduce product returns by utilizing 3D fitting technology.
As a founding team member, I assisted in resolving several intriguing and intricate issues in the ecommerce domain.
The AR Try-On project was an experimental initiative aimed at exploring the potential of engaging the Gen Z demographic through augmented reality try-ons. During my tenure as the team lead, the project gained approval from senior leadership, showcasing strong potential.
We also got a projected data and what potential it has got. However, it was ultimately shelved due to budget constraints and the need for collaboration with Snapchat Enterprise. Despite its conclusion, this project provided valuable insights and learnings from one of the most promising initiatives I had the opportunity to lead.
Final prototype
Shipped Product
Unlock fast and secure payments for both cryptocurrencies and
traditional currencies, all in one place.
AR-TRYON
Scan the codes on your Snapchat App to
experience latest GAP styles.
Context and the Why ?
Problem Space
Gap Inc. was finding new ways to contribute more to the new generation and culture. The iconic brand
was looking for new marketing strategies and other approaches to leverage the new markets.
85% of consumers expressing frustration over varying fit between clothing items of the same size.
40% of online apparel purchases being returned due to sizing issues.
"How can Gap Inc. leverage the capablities of Snapchat to elevate brand engagement and effectively connect beyond traditional consumer base, especially with Gen-Z, in a digital-meta market."
Data confidential due to NDA
Impact and outcomes
With over million customers for OldNavy and Gap, incorporating 3D Fit
was challenging yet rewarding. This led to a lot of returns and increase in sales too.
XX.3% increase in visits
Leadership Buy-in
Projected X% increase in sales
Led a efficient team of 12 members.
Projected XX% Increase in traffic from snapchat alone
XX% rise in click rates
Reflections
My Learning
Being a leader and crafting a new project from scratch was difficult. Was responsible for ux design, research and optimizing
the whole pipeline. Moreover made 3 successful pitch for leaderships buy in. This helped me learn a lot of valuable skills.
Data-Driven Decision Making:
• Leveraged data insights and continuous performance metrics to evaluate project feasibility and make informed decisions on scaling or halting projects early.
Proactive Risk Management:
• Identified potential risks and obstacles early in the experimental phase, leading to faster problem-solving cycles and increasing the likelihood of project success.
Iterative Development and Testing:
• Adopted an iterative approach to development, allowing for frequent testing, validation, and optimization to keep projects on track.
Clear Communication Channels:
• Maintained open communication with senior management, ensuring visibility and support at key project milestones, reducing the risk of early project termination.
Behind the scenes
Want to know the details of the project ?
A comprehensive overview of the pipeline process, including iterations and five style variants.
Enter passcode to view