AI-native design
for zero to one.

I’m Sam, a founding product designer in San Francisco. I design AI-native tools from Figma to Cursor to shipped product, currently at CotonAI, after work with Salesforce Trailhead, Gap Inc. and YC-backed startups.

View selected work About me

Work ( 05 )

A tighter set of AI-native, fashion, 3D fit, and enterprise product studies. CotonAI leads because it has live customers, pilot evidence, and current ownership.

Featured case studies.

Trailhead Solve (Salesforce): an AI-powered re-engagement strategy Trailhead power users preferred over ChatGPT

CotonAI Modes: structured, mode-based UX in an AI platform for fashion teams

CotonAI Design System: one token file that Paper, code and AI agents all build from

Arcade Control Plane: an agent deployment control plane for Arcade.dev

Gap 3D Fit: turning sizing uncertainty into a 61% add-to-bag decision

CotonAI Agent: an AI agent that understands how creative teams work

Payman AI: rebranding an agentic banking site for institutional trust

AI-native designfor zero to one.

Featured case studies.

AI-native design
for zero to one.