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Case studies ( 04 )

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Samfolio ( 1.1 )

Founding product designer at CotonAI. Open to full-time, contract and remote roles.

Hi, I’m Sam, a founding product designer and design engineer at 0-1 startups. Previously Salesforce, Gap and YC startups.

Product designer based in San Francisco, California, working with startups across the United States. I take AI products from zero to launch: research, interaction design, design systems, working prototypes and shipped product.

About me

Work ( 04 )

I’ve worked across retail, 3D, creative tools, YC-backed startups, B2B, enterprise, and B2C environments, solving complex product and business problems.

Featured case studies.

Trailhead Solve (Salesforce): an AI-powered re-engagement strategy Trailhead power users preferred over ChatGPT

CotonAI Modes: structured, mode-based UX in an AI platform for fashion teams

CotonAI Design System: a token system that names every gray and keeps one blue

Arcade Control Plane: an agent deployment control plane for Arcade.dev

Gap 3D Fit: turning sizing uncertainty into a 61% add-to-bag decision

CotonAI Agent: an AI agent that understands how creative teams work

Payman AI: rebranding an agentic banking site for institutional trust

Capabilities ( 06 )

What I bring to the table.

Designing intelligent, human-centered experiences at the intersection of AI technology and product design.

AI workflows
Orchestration patterns with guardrails people can trust.
Research & product strategy
Qual + eval loops that stress-test model behavior in context.
Interaction design
Flows, gestures
and feedback loops.

Interaction design for agent-led products.
Prototyping
From concept to testable AI surfaces in days, not weeks.
Design systems
Tokens, components and motion for intelligent interfaces.
Open to work
Open for full-time and contract roles in product design and design engineering.
Book a call

Hi, I’m Sam, a founding product designer and design engineer at 0-1 startups. Previously Salesforce, Gap and YC startups.

Featured case studies.

What I bring to the table.

Orchestration patterns with guardrails people can trust.

Flows, gesturesand feedback loops.

Tokens, components and motion for intelligent interfaces.

Open for full-time and contract roles in product design and design engineering.

Flows, gestures
and feedback loops.