Saves recent recording

with AI file segregation

and managemnet.

You can edit your doast

controlling her voice, giving

her a nickname

and a calling her on her

mobile number.

Voice guided onboarding

Choosing the default

language through voice detection

API Integration

UI/UX

PROJECT

MY ROLE

SEPT- OCT 2023

DURATION

2 MONTHS

/03

DESIGN THINKING

API INTEGRATION

CONVERSATIONAL UI

USER FLOW

UX RESEARCH

UI DESIGN

ACCESIBILITY

USABILITY TEST

CONCLUSIONS


Problem / Proposal Statement

How can India's non-literate population (The upcoming billion users) obtain essential data and utilities, especially pertinent to education, everyday livelihood, and state programs? Could an app offer a solution to the solution ?

Presenting Doast (Friend in Hindi Language)

This is a prototype application carrying potential for further growth and refinement, incorporating LLM with APIs like chatgpt 3.5, speech-to-text, Google Maps, and so on. I'm expanding my knowledge on how to merge these technologies into my existing conceptual framework.

UX RESEARCH OBJECTIVES

On this occasion, I travelled to my rural home in Kendrapada district, Odisha, India, to conduct interviews with several illiterate villagers. The aim was to engage them with OpenAI's ChatGPT to ascertain whether they found a conversational user interface to be user-friendly.

In this endeavor, I've attempted to decode the fundamental problem of accessible technology for Indians lacking literacy.

USER PERSONA

Since Google Sheets did not suit them, I individually posed questions in their vernacular and documented the results.

Empathy Map

Low- Fid Wireframe

Overview

This project's low-fidelity wireframes presented an unique challenge: I had to craft an interface that was both straightforward and streamlined, minimizing screen options to suit an audience in India with low literacy rates. Many iterations later, the final wireframe emerged – the blueprint from which I embarked on the final product design.

Painpoints

Opportunities

Needs

  • 80% of users found Rekha's voice-based interface easy to use.

  • 85% of users felt more confident using Doast than other technology.

  • 75% of users reported increased access to information and services.

  • 60% of users found Doast helpful for learning new skills and improving their lives.

  • Users appreciated the simplicity of the interface and the ease of asking questions.

  • Users felt more empowered and independent when using Doast.

  • Users found Rekha to be friendly and helpful.

  • Users suggested adding more educational content and government services.

DESIGN PROCESS

RESEARCH

PROBLEM/ PROPOSAL

22 Days

11 Days

5 Days

In process

QUANT/QUAL RESEARCH

PERSONAS

USER FLOW

WIREFRAME

ICONOGRAPHY

USER TESTING

USFEEDBACK

USFEEDBACK

PROTOTYPE

DESIGN

TESTING

INFORMATION ARCHITECHTURE

BRANDING

For this specific endeavor, the method was progressive, and comprehending the needs of individuals lacking literacy proved extremely challenging.

The Digital Divide: Inhabitants of rural and semi-urban regions find it challenging to grasp governmental policies, comprehend financial literacy, and access educational tools due to the disparity in digital literacy.

Desire for Clear Understanding: Visitors crave straightforward interpretations of complicated subjects and programs. They yearn for advice customized to their personal requirements.

Desire for Accessibility: Users prefer mobile platforms due to their widespread accessibility. However, they require user-friendly interfaces and multilingual support.

Offer innovative products and services: The Indian credit card market is becoming increasingly competitive. By offering innovative products and services, this would differentiate itself from its competitors.

Rajesh - Rural Farmer

  • Background: Rajesh is a 45-year-old farmer in a remote village in India. He is illiterate and has limited access to technology.

  • Needs & Goals: He requires assistance with agricultural practices, weather updates, and accessing government subsidies.

  • Challenges: Limited access to information due to illiteracy and lack of technological expertise.

Sneha - Urban Domestic Helper

  • Background: Sneha is a 50-year-old domestic helper living in a city. She is also illiterate and struggles with accessing government schemes, healthcare, and educational support for her children.

  • Needs & Goals: Accessing basic healthcare information, educational resources for her children, and understanding government initiatives for social welfare.

  • Challenges: Lack of literacy and familiarity with digital tools.

Government initiatives

Literacy rates over the years with gender comparision.

Since Google Sheets did not suit them, I individually posed questions in their vernacular and documented the results.

Inaugurated in 1988, the National Literacy Mission committed to achieving a 75 percent literacy rate by 2007. Its main obligation is to provide practical literacy skills to those who are illiterate, aged 35–75 years. The principal tactic to eliminate illiteracy is their Total Literacy Campaign. The scheme of Continuing Education offers a cohesive education path, enhancing the initiatives of the Total Literacy and Post Literacy programs.

QUANTITATIVE/QUALITATIVE RESEARCH KEY RESULTS

QUANTITATIVE RESEARCH

Since Google Sheets did not suit them, I individually posed questions in their vernacular and documented the results. One-on-one open-ended and guided discussions, Observing people in their natural environment, Asking people open or closed questions and Collecting immediate impressions within a short timeframe methods were used for the research. A total of 24 people were interviewed for this particular exercise.

  • Difficulty reading and writing

  • Lack of access to education and resources

  • Fear of technology and making mistakes

  • Feeling isolated and excluded

  • Lack of confidence and self-esteem

  • Easy-to-use technology that is designed for illiterate users

  • Access to information and education in a format that is easy to understand

  • A supportive and encouraging environment to learn and grow

  • Opportunities to connect with others and feel included

  • Increased confidence and self-esteem

  • Develop voice-based interfaces and simple visuals for illiterate users.

  • Create educational content that is tailored to the needs of illiterate individuals.

  • Build a community of support for illiterate users who are learning how to use technology.

  • Partner with organizations that work with illiterate populations.

  • Advocate for policies that promote digital literacy and accessibility.

Get started

Home

Profile

Call Rekha

History

Recent

Select Language

User Flow (VOICE BASED INTERACTION )

Simple user flows help literacy deprived population to use technology without any hasssle.

Open App

Scenario: Rajesh commuting to work

  1. Launch Doast App

  2. Voice Command: "Hey Rekha, navigate me to the nearest metro station."

  3. Rekha Provides Directions: Shows map with route and travel options.

  4. Voice Command: "Rekha, what are the traffic conditions on this route?"

  5. Rekha Provides Information: Real-time traffic updates.

  6. Voice Command: "Rekha, any news updates for today?"

  7. Rekha Provides Information: Summarizes local news headlines.

Prototyping

Overview

Doast employs uncomplicated and distinct icons, along with an easier user interface. It facilitates easy comprehension, and with the added AI virtual assistant, it’s akin to making a call. This feature is particularly useful for individuals who aren’t literate.

Conversational UI

  • Further User Research: Continuously gather user feedback and conduct research to adapt the app to evolving user needs.

  • Enhanced Personalization: Implement features for personalized recommendations based on user preferences and history.

  • Expansion of Services: Explore partnerships or additional APIs to expand the app's services and cater to a broader range of user needs.

Further development

CONVERSATIONAL UI UX RESEARCH GPT 4 API INTEGRATION DESIGN PROCESS USER FLOW FIGMA

QUANTITATIVE RESEARCH

Problem Statement:

Illiteracy in India presents a significant barrier to accessing essential information and services, hindering individuals from engaging in education, navigating daily challenges, and leveraging government initiatives.


Existing technological solutions often rely on text-based interfaces, which increase the struggle for illiterate individuals to access necessary information.

Proposal Statement:

Develop a mobile app named Doast powered by the Bard / ChatGPT 4 API, featuring a conversational interface led by a virtual assistant, Rekha.


Doast aims to bridge the gap for illiterate individuals in India by providing an intuitive platform for easy access to information, education, and government services. Rekha's conversational interface offers a simple, voice-based solution, allowing users to inquire, navigate, and receive assistance without the need for reading or writing skills.

The app strives to empower users by delivering personalized guidance, educational resources, and practical aid for daily life challenges and government-related queries.

Says

Does

Feels

Thinks

"I can't read or write very well."

"I want to learn new things but don't know where to start."

"I don't trust technology and worry about making mistakes."

Avoids using technology

Feels isolated from the world

Feels like a burden to others

Helpless

Hopeless

Anxious

Technology is too complicated for me.

I'm not smart enough to learn new things.

I'll never be able to use technology like others do

Design system

Colour Scheme

Iconography

Branding and tagline

Aa

Aa

Fonts and Typography

Subtitle

Body Regular

Body Small

Pre Title

Button Text

Body Bold

Welcome to my world

Welcome to my world

Welcome to my world

Welcome to my world

Welcome to my world

Welcome to my world

Welcome to my world

welcome to my world

welcome to my world

#00ADEA

#FFFFFF

#004DC2

#000000

Title

H2

H3

Inter

Regular, Medium, Semibold

An companion of people in India who cannot read or write.

Hi Rekha, how can I help you ?

Thank you for taking the time to visit my portfolio website.